people
The right insights emerge only when the right questions are made. Let's dive in.
Reason is a tool, intuition a flame, but behind both stands the will to shape the world, not merely to understand it.
ANA TUCCI
From data to growth.
People research is about diving deep to uncover motivations, inner desires, and unconscious drivers that shape consumer behavior. By analyzing perceptions, expectations, and decision-making processes, we transform data and insights into strategic actions that fuel brand growth, differentiation, and market relevance.
Here are the types of research Aurora can provide.
INTERVIEWS WITH SUBJEcTIVE IMMERSION
Immersions inspired by the neuroscientific based method ZMET (Zaltman Metaphor Elicitation Technique), certified by Harvard.
FOCUS GROUPS
& CREATIVE WORKSHOPS
Gain insights into how people think and feel about brands and market scenarios, or allow us to develop team dynamics to build innovative brand solutions.
QUANTITATIVE RESEARCH IN BRANDING
Unveiling a brand's reputation and growth potential through data. Gain insights into how people perceive and categorize your brand and it competitors.
TALENT ACQUISITION ASSESMENT
Developing Human Resources questionnaires that assess personality, values, and cultural alignment, ensuring a strong fit between candidates and the company's brand identity.
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