Tailor-made
Branding
Intelligence.
Brand development and continuous marketing services for your business to rise and shine.
Expression
Campaign Concept, Storytelling, Brand Book, Content Creation, Consumer Experience, Communication Design, Event Concept, F&B Concept for Hospitality, Integrated Marketing Digital Marketing (by Bright), Website Design.
Coaching
Articles, Podcasts (soon!), Lectures, Team Trainings and Marketing Coordination.
Strategy
Purpose, Positioning, Brand Architecture, Business Structure,
Mission Vision & Values, Personality & Tone of Voice, Archetypal Identity, Naming, Visual Identity (logotype), Co-Branding and partnerships.
Research
Consumer Insights with Qualitative and Quantitative immersions: Focus Group Moderation, Interviews one-on-one
ZMET, Ethnography, Psychographic Segmentation, Brand Evaluation, Brand Extension.
1
A brand is
a human
construct.
2
The brand
is the
strategy.
3
Purposeful
Brands
grow further.
4
Origins
fuel
Originality.
Meet the main principles on branding
for high-performance business.
Hello.
I'm Ana Van de Werf.
Founder and Head Consultant.
Welcome to your brand's aurora.
Aurora.
The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise. Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.
To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep symbolic meanings.
Cases
Click and see what has Aurora been doing.
Testimonials
What clients have to say.
Team
Check who's behind Aurora.
"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."
Marco Aurelio Anjos
"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."
Manuel Trillo
"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."
Luis Duarte
"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."
Karina Petrosino
Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.
Joanna & Nicolas Derouin
"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."
Fernanda Abdo Saad
"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."
Felipe Gondin
5
Branding
is a monistic
system.
6
Commit to your brand's
identity.
7
Design is
not just a
pretty face.
8
Built trust:
Walk
the talk.
Collaborations
Ana Van de Werf has been working with brand strategy and consumer insights for a loooong time.
Here's a brief history:
PepsiCo The Walt Disney Company Kimberly Clark Itaú
Netshoes IBBL Femme Aegea Libbs Toddy Ruffles Lindt
ESPM Cheetos Pravaler Col.Bandeirantes M.Dias Branco
Tecnisa Grupo Luni Viagra Albert Einstein Hospital Dr.Pet
Obrigado Estadão Quaker Google Fund.Mathias Klein
Gomes da Costa Domaine la Pierre Blanche Mixxer Yoka
Novvacore Soul do Brasil Cão Cidadão Mavsa Resorts
Royal Canin Olyva Luigi Bertolli Arkup Omma Luberon
Viandes de Près Porto Seguro Vetor Óleos Tanda Pullman
9
Enduring
emotions
create value.
10
Keep
your "house
in order.
11
Make
business
personal.
12
Relevance
wins over
awareness.