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Ana Tucci Van de Werf, founder, and her brother, Fernando Tucci Negreiros, mathematician and data intelligence, lead insightful strategies with a result-driven attitude.
This is
Ana Tucci
Van de Werf
Marketing & Communications graduate from ESPM, Brazil.
Master’s in Business Management from Universidad de São Paulo and Universidad CEU de Madrid.
Branding Expert certified by Kellogg School of Management, Northwestern University.
Jungian devotee, inspired by Nietzsche and engaged deeply with various philosophers and leading figures in analytical psychology. Passionate about mythology, symbolic language, and the power of narratives to illuminate human experience.
Experienced in business strategy, human insight, market research, and design across multiple sectors, including global corporations and startups, with deep expertise in hospitality development.
Proven track record of creating innovative concepts and executing strategic initiatives that elevate guest experiences and drive sustained growth within the hospitality industry.
This is
Fernando Tucci
Negreiros
Multifaceted professional whose journey spans athletics, engineering, business administration, and mathematics education, all shaped by his academic foundation at Universidade de São Paulo.
A former athlete, he approaches every challenge with discipline and resilience.
An enthusiastic amateur chef and mixologist, blending creativity and precision in the kitchen and behind the bar.
Passion for fantastic narratives and symbolic explorations, believing in their power to connect people and reveal deeper truths.
Known for his data-driven and pragmatic decision-making style, Fernando balances analytical rigor with grounded practicality.
Our Extended Team.
Beyond our founders, Aurora works as a hub of specialists. A network of partners who bring depth, creativity, and precision across every touchpoint of branding. Together, we integrate strategy with execution.