brand
strategy
It begins here. Engage in an immersive journey to unlock meaning and authentic paths of connection.
Methodology:
Symbolic Core™
A deep dive that uncovers the meaning a brand can legitimately own, then turns it into signals that change how people feel, choose, and remember.
Inspired by Jungian psychology, we seek to reveal the emotional and symbolic forces behind a brand, often hidden in the minds of founders and leaders.
We use archetypal imagery, free association, and guided exploration to reveal your brand’s authentic identity, prior to strategy, prior to design.
elicit
A deep dive into the brand's core using symbolic imagery to bypass logic and trigger emotional truth.
decode
We interpret recurring themes, emotional tones, and unconscious patterns tied to the brand’s origins.
reveal
We distill the findings into a brand foundation: emotional, strategic, business oriented, and deeply human.
UNCOUNSCIOUS DYNAMICS
We dive into analytic psychology to explore how a brand can be a projection of the psyche. We seek to understand a brand’s potential to impact both individuals and society, unlocking deeper, transformative connections.
EXISTENTIAL
ASPIRATIONS
Philosophy lessons to reveal how a brand can gain meaning by tapping into our existential needs, hidden desires, and aspirations for personal growth. We craft a narrative to guide brands in their journeys of self-expression and transformation.
BRANDING
ETHICS
Branding seeks to be an ethical voice, driving positive transformation in society. By promoting values of responsibility and integrity, it aims to foster personal growth, empower communities, and contribute to a thriving economy.
THE BRAND IS THE STRATEGY
Reveal your brand’s authentic identity and thus its power to inspire change. To ensure your brand speaks with clarity and consistency across every touchpoint, forging a relevant presence that transcends commerce and becomes a cultural symbol.
The first step on
making your Brand
a contemporary myth.
Brands go beyond surface-level desires.
They tap into deep, existential questions about identity, belonging, and instinct. Just like myths, brands resonate with the unconscious mind, helping people navigate life’s uncertainties and connect with a sense of meaning.
We don’t just design brands.
We reveal them.
Let there be light.
Let's see
a case first.
The Nomad Effect:
reimagined as a sports tourism agency, underwent rebranding and repositioning. Before reshaping its business model, strategy, and identity, we uncovered its core symbol.
Rooted in the Thai myth of the Hermit and the Wind. LOM, the vital breath that guides and animates life, became the brand’s essence: a compass for strategy, coherence in identity, and power in decisions. The manifesto and film give voice to this wind, carrying the brand toward discovery.
Brand Manifesto
