TALKS
Classes, lectures, and podcasts, featuring a special interview show with entrepreneurs from Portugal. Join the branding conversation.
Giving voice
to the 20%.
TALK DE MARCA is an initiative that shines a spotlight on the entrepreneurs of Portugal, who, while contributing to 20% of total revenues, make up a significant 95% of all companies in the country.
This project is a collaborative effort
between Ana Van de Werf, Viviane Cunha from Network em Lisboa and visual arts creator Daniel Saeta. Filmed at KISSATEN, a charming vinyl bar in the heart of Lisbon, the show has a collaborative broadcast on social media, and offers a golden opportunity for small businesses to bask in the limelight.
Contact Aurora to show your intetest.
Participants will pay 220€ for an interview.
Lectures & Classes
Ana Van de Werf delights in blending content on Branding, Psychology, and Philosophy with elements of pop culture, ancient history, and a generous dash of good humor. While content can be custom-made, here are some of the most recent topics.
The Brand is the Strategy
The fundamentals on why the Brand is the most important tool for any business development.
Archetypes in
Branding
Plato and Carl Jung unite to show us the world of ideals and how brands can build symbolic meanings.
The Gods' Rules of Rebranding
The ancient Egyptian Gods are our guides on when and how companies should go for rebranding.
Building the UberCulture
Nietzsche's 'Ubermensch' is our inspiration on how a company should create values and its ethos.
