talks
Classes, lectures, and podcasts.
Join the conversation on branding.
SEPTEMBER 2025
Checklist de
Branding
Five introductory branding classes to help you and your brand see its true potential.
Here’s a look at what we’ll cover.
( CLASSES IN PORTUGUESE )
Down the Rabbit Hole: The Hero’s Journey of Brands
The symbolic power of branding goes beyond profit, bridging strategy with unconscious drivers like archetypes.
Nessun Dorma:
The secret art of Naming
Great brand names are revolutionary acts, flags that claim space, define identity, convey meaning, and signal value.
The Odyssey of Beauty: Form and Soul in the Logo
A logo isn’t just a pretty face. The pursuit of beauty demands efficiency, harmony, and use of symbols that often carry subliminal messages.
The Weight of the Promise:
Each Brand’s Unique Truth
The art of crafting a clear, authentic position based on the brand’s essence and unique, tangible or intangible, strengths.
Ordinary Power: Experiences That Leave a Mark
On consistency, sensory cues, and human desires as tools to build relevance, connection, and lasting presence, with a sharp eye on smart investment.
Giving voice
to the 20%.
TALK DE MARCA is an initiative that shines a spotlight on the entrepreneurs of Portugal, who, while contributing to 20% of total revenues of GDP make up a significant 95% of all companies in the country.
This project is a collaborative effort
between Ana Van de Werf, Viviane Cunha from Network em Lisboa and visual arts creator Daniel Saeta. Filmed in charming bars across Lisbon, , the show has a collaborative broadcast on social media, and offers a golden opportunity for small businesses to bask in the limelight.
Contact Aurora to show your intetest.
Participants invest €220 for their spotlight feature.
Lectures of Aurora
Ana Tucci Van de Werf delights in blending content on Branding, Psychology, and Philosophy with elements of pop culture, ancient history, and a generous dash of good humor. While content can be custom-made, here are some of the most recent topics.
The Brand is the Strategy
The fundamentals on why the Brand is the most important tool for any business development.
Archetypes in
Branding
Plato and Carl Jung unite to show us the world of ideals and how brands can build symbolic meanings.
The Gods' Rules of Rebranding
The ancient Egyptian Gods are our guides on when and how companies should go for rebranding.
Building the UberCulture
Nietzsche's 'Ubermensch' is our inspiration on how a company should create values and its ethos.
