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Branding Aurora

Scroll down to discover our latest projects and read a few client testimonials. We are honored to be part of each Brand's journey.


real longevity

starts now.

Karina is a Yogi and passionate about healthy ingredients. When approaching Branding Aurora, she presented a challenge: Her desire was to develop a coaching service to guide people into better life choices, based on Yoga practices, talks, meditation, and good food. The dream was to see people taking better chances, thinking about their future.


Thanks to her daughter's idea, a name as created: YOKA. Considering her business idea, our job was to give sense and meaning to that name. So, the first insight came to surface when reflecting about longevity. People don't usually think about their health in a long-term mode. YOKA's purpose is to menthor people on the values of quality choices in the present. How changing a bad habit today can offer more dignitity and joy on those senior years. Real longevity is about reaching a certain age with plenty of breath and energy, to rejoice and experience life to the fullest. For real.

That's something to consider now. Your Own Key Attitude. YOKA. A concept was found, leading to the creation of an identity and brand experience. Do the YOKA now.


The project includes: Purpose, Positioning,

Brand Identity: Logotype, and communication guidelines.

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"I had a name and an idea, but no brand. Branding Aurora did an amazing job of believing in this name, which was important to me, and resignifying it brilliantly. It also helped me to see and materialize the expression of YOKA, the essence of my business. With sensibility, professionalism and a lot of experience, Nalu (Ana) made my brand be born full of personality and purpose. In one word I would say it was extraordinary."



"In my 20-year career, "Nalu" (Ana) is in the top 3 of the most creative people I have ever had the privilege of knowing and working with. Every assignment with her is spectacular, because she makes all interactions feel simple and easy, bringing visions that one cannot forsee. She guides me to think outside the box. She studies the subject in full depth in order to do her job. And that's what happened when I called her to revitalize the image of the Novvacore brand. And as always, Branding Aurora ended up delivering more than we expected."


Project Manager

Beach Soccer
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An agency to invite people to a colorful tropical country.

A land which was discovered centuries ago, has many treasures and experiences to offer.
We needed to show Brazil to the world again. Its colors, people, the Brazilian soul. An invitation to REdiscover.

The name, Soul do Brasil, talks to Brazilians and foreigners, for "soul", when spoken out loud, has the phonetic sound of "sou", which in portuguese means "I am". It's time to be proud of this beautiful place on Earth, and its incredible range of possibilities brought by a tailor made travelling agency.

The birds of our visual identity are an invitation. Its color palette, inspired by the art of Tarsila do Amaral.


Job description : Purpose, Slogan, Naming, Logotype, Brand Manifest, Business Card.