Success stories of entrepreneurial brands developed with Aurora.
Not just logos.
Not just strategy. These are stories we helped shape.
A high-converting website designed by Aurora that became the primary booking channel, capturing 95% of all reservations and drastically reducing marketing and OTA commission costs. The platform remained online and the brand’s main sales engine until 2022.
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Singular souvenirs for guests and team members.
A brand that
walked the talk.
Low turnover even in the face of seasonality, with team members often requesting to return after temporary contracts. A testament to a brand-driven leadership and the cultural pillars, ones that not only engaged staff but were genuinely felt by guests. The result: a welcoming place for all those joyful at heart.
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Brand Architecture
at its best.
New Points of Sale included a petit spa, a poolside bistro offering fresh meals, and a bar transformed into a beach-facing vineyard lounge, the perfect sunset spot serving cocktails crafted from regional rosés. Each sub-brand was named after gemstones.
A website.
Built to convert:
A Brand-Driven Booking Powerhouse.
The Brazilian colors
around the globe.
Meet a
tailored-made
traveling experience.
Soul do Brasil is a project inspired in Tarsila do Amaral. The brand encapsulates the colorful essence of the Brazilian spirit and lifestyle, reigniting a light-hearted perspective on life, embracing whatever comes. This is a Deep Branding Project that embodied Purpose, Positioning, Naming, Brand Visual Identity, and Communications, truly capturing the soul of Brazil.
The praise of simplicity.
L’éloge de la simplicité.
A charming hotel in Luberon that celebrates the beauty of simplicity. Aurora led the full branding process: from Positioning and Slogan to Naming, Visual Identity, and Website; crafting a brand that captures the serene, authentic spirit of Provence. A celebration of life’s quiet abundance, found in the simple yet profound moments. Now, the story continues with a new chapter: the expansion into a café next door: a natural extension of the brand’s philosophy. Aurora was called back to create its identity and slogan:
Petit Omma:
Le café des petits instants.
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An honor to be part of these brand's journeys.
A few more brands that
found their light with Aurora.
A talented baker and cook, known for her expertise in flavor and evoking emotional memories. Rebranding project focused on positioning her for catering and event services.
ARKUP, a life on water. Eco-friendly premium houses allowing people of Miami to live in the view. Purpose, Positioning, Naming and Visual Identity.
OLYVA, the energy retail company by Olympe. A new brand that embraces the treasures of human intellect and expertise as core of its ethos.
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VIANDES DE PRES. Rebranding case. A butcher in the South of France that seeks high-end customers.
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MIXXER. A brand for cocktail making for events and restaurants with no bartenders. The art of mixology is a solution, also for smart business operations. Purpose, Positioning, Naming, Brand Visual Identity.
Singular Souvenirs.
A hotel in the heart of Provence.
Driving the successful transformation of a hotel into a high-performing business with double-digit EBITDA growth, Aurora led the Brand, Communications, and Guest Experience department through a comprehensive 360° Branding initiative. This in-depth project encompassed Rebranding, Business Model evaluation, Positioning, Targeting, Visual Identity creation, Brand Personality development, Tone of Voice definition, and full Communications activation. It also included Brand Extension through the launch of new Points of Sale, a complete interior design renovation, and the integration of organizational culture as a key pillar of the brand experience.
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Hello.