aurora's 

CASEs & client testimonials

Every Brand and every project has a story to tell.

Beach Soccer
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REDISCOVER OUR COLORFUL PARADISE.

An agency to invite people to a colorful tropical country.

A land which was discovered centuries ago, has many treasures and experiences to offer.
We needed to show Brazil to the world again. Its colors, people, the Brazilian soul. An invitation to REdiscover.

The name, Soul do Brasil, talks to Brazilians and foreigners, for "soul", when spoken out loud, has the phonetic sound of "sou", which in portuguese means "I am". It's time to be proud of this beautiful place on Earth, and its incredible range of possibilities brought by a tailor made travelling agency.

The birds of our visual identity are an invitation. Its color palette, inspired by the art of Tarsila do Amaral.

 

Job description : Purpose, Slogan, Naming, Logotype, Brand Manifest, Business Card.

"Since the proposal, Ana has deeply captured what we had in mind. And he maintained his professionalism throughout the creative process. The result could not have been different: our complete satisfaction with Branding Aurora with the delivery of a brand that represents us."

LUCIANA SAJI

Co-Founder
at SOUL DO BRASIL

"Ana developed the first steps of my Brand.I tusted her and I was right! She has got passion for her job and did a great work. She made me proud of my Brand Name. We have to believe in Mixxer. - she said. Because of that, I know that great things can happen. Thank you, Ana."

BORIS BRU
Founder and Cocktail Creator
at MIXXER

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cocktail

is a solution.

Here's Mixxer, the cocktail solution by Boris Bru.
The Brand creation was inspired by the old alchemists and apothicaires, those who create solutions that can heal...

The business model is to offer hotels and restaurants

a smart solution for cocktail making. Easy to make, easy to shake, easy to serve. "Cocktail is a solution"
That's the positioning which brings a good financial alternative for places that want to serve different cocktails - and, of course, a cool solution for everyday life.

Cocktais never ask questions. Cocktails understand!

Cocktails are a good company, don't you agree?

Yes, the Brand personality is inspired on the Outlaw archetype. Mixxer is here to shake the status quo.

The project includes: Strategy, Positioning, Identity, Naming, Logotype, Labels & Brand Experience.

Cocktails

"I am the President of the Eygalières Tennis Club, a very pretty Provençal village in the Alpilles since June 2019. I met Ana Negreiros in their magnificent Domaine through Jérémy Haas who is our tennis teacher and sports manager. After having discussed the orientation and the ambitious project of the Tennis Club in its development, Ana immediately captured the energy, the dynamics, and the image of what the Tennis Club Eygalières... She quickly created an identity for the Tennis Club by soaking up all of  it, and it s a success. Our relationship is so symbiotic that we, she and I, decided to organize an
Amateur Tennis Tournament !"

PHILIPPE JOURDAIN
President
at TENNIS CLUB EYGALIÈRES

"I've had the pleasure of working with Ana on several projects over the years. We have worked together on psychographic segmentations and Brand Positioning projects. In all of them Ana has demonstrated an uncommon ability to find, to deeply understand and empathize with consumers. Understanding really who they are and what they feel gives her an unique sensitivity to create positionings, messages, and communications that make brands close, emphatic, natural... human, and therefore, relevant. Its results can bring clarity of vision and purpose to all employees within the organization. Working with her is undoubtedly a transforming experience". 

MANUEL TRILLO
Head of Consumer Insights 
at THE WALT DISNEY COMPANY

as Director at TroianoBranding

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soUVENIRS SINGULIERS.

La joie de vivre provençale. 

Picture a boutique hotel & restaurant in a lovely and special region in the South of France, in the heart of a national park, called Les Alpilles. Thanks to their mountains, earth, mistral wind, and sunny days, this piece of paradise is located in one of the most delicious terroirs of the world.
 

The Brand already existed, but it needed a new breath

of fresh air, and a Purpose to commit to all Romantic Hedonists out there, looking for reconnection and a life journey filled with memories that really matter.

Not luxury, but time to enjoy the simple pleasures and natural beauty.

 

Here's our project description:
Purpose, Brand and Marketing Strategy, Brand Architecture, Slogan, Brand Manifest, Logo redesign, Offline and Online Communication, Guest Experience, Conciergerie, Restaurant Development, SPA creation, Lounge & Bar concept, Wine Menu development with partnerships, Architecture and Decoration Concepts, People training, PR, Events, Website and E-commerce, Social Media.

"When DIRECTV Latin America embarked on its second Branding and Segmentation study across Latin America with TroianoBranding, Ana was our point of contact to make things happen. And make things happen she did! I was so well impressed that, when I got an opening in my team soon afterward, I considered her at the top of my list, and trusted her judgment when I hired someone she recommended.

Ana was excellent as a Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights were also very valuable in determining strategies to make study results more practical for Advertising and Marketing departments."

LUIZ DUARTE
Marketing International Research Intelligence
at DIRECTV

as Director at TroianoBranding

"To work with Ana Negreiros was something magical. She has an exceptional talent to lead the process of identifying the Purpose of people and their projects, to develop an unique brand that reflects the essence of the business. She's genuinely passionate about what she does."

NICOLAS & JOANNA DEROUIN
Founder CEO & Yoga Master
at ARKUP

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life on water.

Imagine living in the view.

Do you often look at the ocean and it's colorful horizon wishing to be there somehow?

Here's our first project: an eco-friendly, high-end, beautifully designed new way to live. Life on water. A house developed with high technology, that can go where the ocean flows.

 

Arkup was born under the friendly skies in Miami, USA, with a clear challenge. To give the owner full control of a positive change. this is why it was necessary to define the category of such new product, because the idea of a "floating house"was not enough. We needed to explain a forward-thinking, cutting-edge lifestyle, that allows the combination of ecology and full comfort. Life and nature in full balance.

Job description : Strategy, Category definition, Slogan and logo design.

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"In our Purpose project, Ana Luisa was the protagonist. From a careful and detailed work, she presented "Love for Her", our master idea, our Purpose. The experience with Ana was pleasant and full of learning and growth, for which I am grateful to this day".

ROBERTO CARDOSO
Director of People and Culture
at FEMME LABORATORIES

as Director at TroianoBranding

"I had the pleasure of working with Ana while she was director at Troiano Branding. A Natural leader. Someone who inspires, motivates, teaches, learns. After all, she showed me that a great leader is not one who only speaks, but also listens. She has an incredible sense of team. Not to mention her technical excellence, she's a real beast! In my opinion, she knows about the business like nobody else. She’s very creative. I was always forbidden to think inside the box with her. Working with her was one of the biggest lessons I had in my professional career. "

MARCELO BALAS
Co Founder & Head of Lab of Strategy in LabOf
for LINDT

as Director at TroianoBranding

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créateur d'espaces.

A family business specialized on creating a lifestyle that unites the seriousness and professionalism of engineering, with the sophisticated touch of contemporary decor. All of this together with a touch of the beautiful influences from Provence.

The project included the creation of the Brand Name, whose development focused on the great promise behind the company.

 

A house, in French "La Maison". 

 

A place that allows different concepts under a great idea. So far, there are four areas of fine expertise, but still leaving space for new areas in the near future.

 

One house for the beautiful art of living and seeking happiness.

 

From such concept, la Maison d'Arte de Vivre needed a Brand architecture to show their creativity and flexibility. Such decision helped organize their operational daily activities and job descriptions for each employee.

 

Therefore,  sub-brands were developed, for each area of operation, with varied expertise, linked to the world of imaginary spaces coming to life. Finally, a slogan that lands and explains what the company does: Creation of the most beautiful spaces. Every blank page is filled with possibilities, like a white canvas, waiting for its creator.

Project Description:

Brand Name, Logotype (Brand Identity), Brand Architecture and their Identities, Website Look&Feel, Stationary.

"Working with Ana is an incredible experience. I saw her conduct group dynamics, provoking insights in a subtle, precise and objective way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity. Happy is the one who works with her."

FELIPE GONDIN
CEO at Disruptive Academy

& former colleague
for PEPSICO

as Director at TroianoBranding

Ana is very smart, creative and involved with everything she does. With an unic sensitivity, she acts with truth and inspires by her ability to deepen into business, clearly highlighting the company's performance from a human perspective. If you seek to identify the main attributes of your company in order to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey.​

FERNANDA ABDO SAAD
Public Relations

at AEGEA

as Director at TroianoBranding

Branding Aurora is founded by Ana Negreiros.
A few  Brands that Ana has previously worked with:
The Walt Disney Company: Fox, National Geographic, Pepsico, Google, Lindt, Pravaler (Brazil), Aegea (Brazil), Femme (Brazil),  General Mills, DirecTV, Libbs (Brazil),  Tamboré (Brazil), ESPM (Brazil), Colégio Bandeirantes (Brazil), Obrigado (Brazil), IBBL (Brazil), Mavsa (Brazil), Luigi Bertolli (Brazil), Biancogres (Brazil), Itaú (Brazil) and Netshoes (Brazil).
For more information on those and other cases, please contact Cecilia and Jaime Troiano @ TroianoBranding.com