symbolic core
An immersion to unlock meaning and authentic paths of connection.
The first step on
making your Brand
a contemporary myth.
Brands go beyond surface-level desires. They tap into deep, existential questions about identity, belonging, and purpose. Just like myths, brands resonate with the unconscious mind, helping people navigate life’s uncertainties and connect with a sense of meaning.
By embodying values, aspirations, and ideals, they shape not only behaviors but also how we see ourselves and our place in the world.
An immersion that provides powerful recommendations on how to leverage your brand for both company and societal benefit.
UNCOUNSCIOUS DYNAMICS
We dive into the work of Carl Jung and other key figures in analytic psychology to explore how a brand can be a manifestation of the psyche. This approach allows us to understand a brand’s potential to impact both individuals and society, unlocking deeper, transformative connections.
EXISTENTIAL
ASPIRATIONS
Philosophy, as a way of life, reveals how a brand can gain meaning by tapping into our existential needs, hidden desires, and aspirations for personal growth. By crafting a narrative that shapes behavior and identity, it guides individuals on personal journeys of self-expression and transformation.
BRANDING
ETHICS
Branding seeks to be an ethical voice, driving positive transformation in society. By promoting values of responsibility and integrity, it aims to highlight true assets and talents, fostering personal growth, empowering communities, and contributing to a thriving economy and meaningful change.
THE BRAND IS THE STRATEGY
A deep core immersion uncovers not only a brand's purpose but also its transformative impact on people, allowing its expression across all fronts to shape its symbolic role, ultimately transforming the brand into a cultural myth that resonates with audiences.
Let's discover together what AURORA
can do for your business.