Brand
Centric
Business
Development.
Tailored-made Branding services for your business to rise and shine.
DEEP PROJECT
An immersive branding project gives insights into the market and customers, plans for growth, refines the business model, designs a compelling brand identity, explores opportunities for expansion, and implements effective brand activation strategies.
ESSENTIALS
The fundamental elements for crafting your brand, intelligently designed to foster engagement and provide you with a competitive edge in the marketplace.
MENTORING
If you are an entrepreneur in search of insightful guidance and collaborative, results-driven workshops, look no further.
TALKS
Engaging lectures, insightful classes, and in-depth interviews that highlight the pivotal role of branding as a key business developer within a company.
1
Everything
begins with
intention.
2
The brand
is the
strategy.
3
Brands have
symbolic
meaning.
4
Purpose
guides
growth.
Meet the main principles on branding
for high-performance business.
Hello.
I'm Ana Van de Werf.
Founder and Head Consultant.
Welcome to your brand's aurora.
Aurora.
The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise. Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.
To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep symbolic meanings.
Discover who's behind Aurora.
Cases
Click and see what has Aurora been doing.
Testimonials
What clients have to say.
"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."
Marco Aurelio Anjos
"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."
Manuel Trillo
"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."
Luis Duarte
"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."
Karina Petrosino
Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.
Joanna & Nicolas Derouin
"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."
Fernanda Abdo Saad
"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."
Felipe Gondin
5
Branding
is a monistic
system.
6
Origins
fuel
originality.
7
Design is
not just a
pretty face.
8
To build trust:
Walk
the talk.
Collaborations
Here's something about Ana Van de Werf:
She has been working with brand strategy and consumer insights for a loooong time. In a nutshell:
PepsiCo The Walt Disney Company Kimberly Clark Itaú
Netshoes IBBL Femme Aegea Libbs Toddy Ruffles Lindt
ESPM Cheetos Pravaler Col.Bandeirantes M.Dias Branco
Tecnisa Grupo Luni Viagra Albert Einstein Hospital Dr.Pet
Obrigado Estadão Quaker Google Fund.Mathias Klein
Gomes da Costa Domaine la Pierre Blanche Mixxer Yoka
Novvacore Soul do Brasil Cão Cidadão Mavsa Resorts
Royal Canin Olyva Luigi Bertolli Arkup Omma Luberon
Viandes de Près Porto Seguro Vetor Óleos Tanda Pullman
9
Humanities
create
value.
10
Culture
yields
echoes.
11
Every
business is
personal.
12
Relevance
wins over
awareness.