What's Branding?

Here's what you need to know about the strongest business tool of all.

Insight Out.

How to use and feed the universe inside you to pop great ideas, specially for your Brand.

Brands on

Quarentine

Understanding consumer behavior during and after 
the pandemic.

RESEARCH

Brands are made in people's minds and hearts.

I use my expertise on Marketing Research, in order to go deep into  feelings, desires and expectations, bringing out meaningful insights that will connect your Brand Idea to people's ideals.

STRATEGY

Before communicating ,
you'll need a direction.

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More than defining what your business offers, and its differentials, we need to understand how can your brand be relevant in your market. What will it mean to people? Let's talk Purpose and Positioning.

CREATION

Every Brand needs its own identity, that shall stand out.

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From a creation of a Logotype that represents a Brand's true essence, on how the Brand should talk and relate to its targets. Here, we create the guidelines for visual and verbal messages.

ACTIVATION

There's more to a Brand than just a pretty logotype.

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Time to think about all Points of Contact a Brand can have to people. And what solutions are able to activate its message properly. Website, Social Media, Uniforms, Business Cards, Experiences...