Brands of culture.

Let there be light.

The fine art of Branding.

To uncover hidden potential and spark business growth, ensuring a brand’s actions shine as brightly as its promises. That's why we exist.

Igniting true transformation.

Where strategy meets creativity, and where the power of arts and human sciences brings depth, emotion, and meaning to every endeavor.

Powerful. Joyful. Enlightening.
And profoundly good.

This is Aurora.

The

brand

is the strategy.

Brands

carry deep symbolic meaning.

Emotions can shatter either hearts or walls.

Where

purpose is real, culture is built.

Strategy, Arts & People.

Et voilà.

The dawn of new way of

thinking branding.

essentials

Uncover your brand’s purpose, define its positioning, and build a powerful foundation with our expertise in architecture, visual identity, naming, and rebranding.

experience culture

Discover how we uncover a brand’s ethos to drive meaningful change, craft the right message, and shape authentic, purpose-driven brand cultures. By aligning goals and integrating your brand into people’s lives, we create lasting connections that inspire engagement and deliver powerful results.

branded arts

Let us create immersive, art-driven experiences that capture the essence of your brand. Through collaboration with diverse artists across disciplines, we forge meaningful connections that inspire, transform, and seamlessly integrate your brand into the cultural landscape, resonating authentically with your audience.

talks

Philosophy, mythology, arts and psychology are essential partners in brand strategy, offering deep insights that enrich educational content. Through engaging lectures, insightful classes, and in-depth interviews, we explore branding’s pivotal role as a driving force in business development, shaping meaningful connections and long-term success.

mentoring

If you're a small business owner looking for expert guidance and practical, results-driven sessions to help reshape your business or build it from the ground up, we’re here—look no further.

Meet our principles for powerful brands,

to guide the rebirth of organizational culture

and design positive transformation from within.

HELLO, YOU.

Ana Tucci

Van de Werf,

Founder &

Chief of Branding, says:

Welcome to your

brand's aurora.

Aurora.

The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise.

Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.

To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep

symbolic meanings.

team

More info on who's behind Aurora.

cases

Click and see what has Aurora been doing.

testimonials

What clients have to say.

"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."

Marco Aurelio Anjos

"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."

Manuel Trillo

"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."

Luis Duarte

"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."

Karina Petrosino

Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.

Joanna & Nicolas Derouin

"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."

Fernanda Abdo Saad

"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."

Felipe Gondin