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Tailor-made

Branding

Intelligence.

Aurora Branding Intelligence

Let there be light.

Let's DO it.

Brand development and continuous marketing services for your business to rise and shine.

Expression

Visual Identity (logotype) and Guidelines, Campaign Concept, Storytelling, Brand Book, Content Creation, Consumer Experience, Communication Design, Event Concept, F&B Concept  for Hospitality.

Coaching

Articles, Podcasts (soon!), Lectures, Team Trainings and Marketing Coordination.

Strategy

Purpose & Culture, Positioning, Brand Architecture,Mission Vision & Values,  Targeting, Personality & Tone of Voice,  Archetypal Identity, Naming, Co-Branding.

Research

Consumer Insights with Qualitative and Quantitative immersions: Focus Group Moderation, Interviews one-on-one

ZMET, Ethnography, Psychographic Segmentation, Brand Reputation Analysis, Brand Extension Evaluation.

1

 

A brand is

a tangible

intent.

2


The brand

is the

strategy.

3

 

Purposeful

Brands

grow further.

4

 

Origins

fuel

Originality.

ON branding

Meet the main principles on branding

for high-performance business.

about AURORA

Ana Negreiros Van de Werf

Hello.

I'm Ana Van de Werf.

Founder and Head Consultant.

Welcome to your brand's aurora.

Aurora. 

The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise. Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.

To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep symbolic meanings.

Discover who's behind Aurora, and with whom does she likes to play with.

Cases

Click and see what has Aurora been doing.

Testimonials

What clients have to say.

"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."

Marco Aurelio Anjos

"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."

Manuel Trillo

"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."

Luis Duarte

"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."

Karina Petrosino

Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.

Joanna & Nicolas Derouin

"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey.​"

Fernanda Abdo Saad

"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."

Felipe Gondin

Let there be light.

5

 

Branding

is a monistic

system.

6

 

Brands fill the path of idealization.

7

 

Design is

not just a

pretty face.

8

To build trust:

Walk

the talk.

Collaborations

Ana Van de Werf has been working with brand strategy and consumer insights for a loooong time.

Here's a brief history:

PepsiCo    The Walt Disney Company     Kimberly Clark     Itaú

Netshoes   IBBL   Femme    Aegea    Libbs   Toddy   Ruffles   Lindt

ESPM   Cheetos   Pravaler   Col.Bandeirantes    M.Dias Branco

Tecnisa    Grupo Luni    Viagra     Albert Einstein Hospital     Dr.Pet

Obrigado    Estadão    Quaker    Google    Fund.Mathias Klein

Gomes da Costa     Domaine la Pierre Blanche    Mixxer    Yoka

Novvacore     Soul do Brasil    Cão Cidadão    Mavsa Resorts

Royal Canin     Olyva     Luigi Bertolli     Arkup     Omma Luberon

Viandes de Près    Porto Seguro    Vetor Óleos    Tanda    Pullman

9

 

Emotions

create

value.

10

 

Order yields good echoes. 

11

 

Make

business

personal.

12

 

Relevance

wins over

awareness.

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