Brands are made in people's minds and hearts.
I use my expertise on Marketing Research, in order to go deep into feelings, desires and expectations, bringing out meaningful insights that will connect your Brand Idea to people's ideals.
Through "out-of-the-box" expansion and creation activities, I guide groups to find solutions together.
One-on-One encounters to go deep into views, aspirations, meanings and assets of a Business idea.
People interaction and desk study on areas related to behavior and society. Psychology, Anthropology, Mythology ...
FOCUS GROUP MODERATION
Professional moderation for study groups in mirrored rooms, with script and activities development.
Immersive study in the environment touched by a particular Brand, understanding its relationship to every day life.
Experiencing a Brand as a customer point of view to gather insights about potential assets or existing gaps.
PSYCHOGRAPHIC TARGET SEGMENTATION
Organizing groups based on set of values, psychological and social behavior patterns, based on a business category
Finding the meaning is to understand WHY it matters to society. Purpose is the starting moment that nourishes Brands, inspiring its strategy while guiding correctly all its tactics. Knowing WHY opens paths to better and effective WHATS. Aurora developed the BIG BANG METHOD ™ for Brands with unique energy and will for expansion.
Before communicating ,
you'll need a direction.
More than defining what your business offers, and its differentials, we need to understand how your brand can be relevant in your market. What will it mean to people? It needs Purpose and Positioning.
How to stand out in your category through market analysis and competitor studies. We'll illuminate the right attributes and Brand benefits, working well with your product, place, price and unique experience proposition. Aurora developed the SIRIUS METHOD ™ to define the best and truest positioning of your brand.
Understanding the mother-brand and its sub-brands in order to define the best organization model for the company. Definition of each role inside the "brand's ecosystem" in order to reach highest potentials, illuminating aspects that increase value, while protecting important assets.
Deep dive on market demands, channels and best targets. Study of recommended vehicles and tools in order to bring ot assets and the Brand's archetypal essence, which will also guide identity creation and communication patterns.
Every Brand needs its own identity, that shall stand out.
From a creation of a Logotype that represents a Brand's true essence, on how the Brand should talk and relate to its targets. Here we create the guidelines for visual and verbal messages.
No Brand exists without a name. In one of the most dificult fields of Branding, finding a name that represents the Brand's essence, while being effective and attractive, is the big challenge.
Aurora developed the GALILEO METHOD ™ to help Brands, not only chose a name that orbitates around the Brand's Purpose, but testing its effectiveness before launch.
LOGOTYPE & EXTENSIONS
Design is not just a pretty face. How does the Brand essence impact on your verbal and visual identity? Our services:
Definition of Brand's personality, activated by the right words, tone and visual concepts, such as the logotype.
There's more to a Brand than just a pretty logotype.
Time to think about all Points of Contact a Brand can have to people. And what solutions are able to activate its message properly. Website, Social Media, Uniforms, Business Cards, Experiences...
Every Brand needs to speak with its targets.
Aurora can develop the necessary material for your Brand to go places:
Ads, Labels for products, folders, business cards, stationery & SOME communication structure. If you have a store, we can also develop your interior design, thanks to our partners.
WEBSITE BY WIX
Aurora is very thankful to Wix.
A fantastic and ideal tool for business in their early stages, making sure its presence is noticed online.
We develop websites while also training the client to update and manage it on its own.