on branding


If Marketing is the business tool used to define the tactical moves of a company seeking growth, Branding is the exercise that understands the essence of a business idea to help it reach its highest potential.

Branding sheds a light into Strategy, giving Marketing a strong sense of direction.

It's not just about knowing the assets of a product, or service.
It's not just about communicating well, or being different.


It's about finding a business true uniqueness. It means going out there with a meaningful offer that connects to the world's conscious and unconscious needs.

But most importantly, Branding goes deep into people's hearts and minds, searching the exact spark that generates an emotional aspiration. 

The job of every Branding expert is to delve, experience, ask the right questions. It's to understand not only the WHAT, but most importantly, the WHY.

Why does your Brand exist?

Why does it matter?

The answer to those questions guides HOW a company should to go to market, thus enhancing its path to prosperity. 



It’s the development of triggers that connect a business idea to people’s ideals.


Branding uses inspiring insights and the correct tools to make beautiful and long term connections. And make no mistake: the term in "ING" is not by accident. It's a continuous exercise, creating a story that can go forever. Yes, Brands can be immortal. 

more on that?

Check Aurora's latest content on Branding


What's Branding?

Here's what you need to know, and how to explain it to others.

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