Ana Negreiros6 minWhat is good positioning made of?When I was a child I used to watch every afternoon a kid’s Tv show in a Brazilian cultural channel. That show had several of my favorite...
Ana Negreiros5 minChoosing a Brand Name. Is it the same as naming a baby?A baby’s name. How do we choose it? Parents don’t always agree. It seems that there is no scientific explanation. But we always hear: -...
Ana Negreiros4 minA,B,C,D,E,F,G. The 7 criteria for Naming.Defining a brand name is no simple task. Something that requires a lot of planning and creativity. I can say that it is one of the most...